Take promotional videos, for instance. Did you know that 45% of businesses use promo explain videos on their home pages? Furthermore, that 83% of those businesses believe those videos to be effective for their marketing?
Unlike other video content you may use on your WordPress site promo videos give you a chance to explain who you are and what you do. So I’d like to focus on this specific subset of video marketing for WordPress; specifically, the kinds of promotional videos you’d find on your home, services, or landing pages.
The Awesome Benefits of Promo Videos:
You can use promo videos to serve a number of purposes on your website.
- Video advertising is in trend. The statistics show that the customers are watching more video, that is the most significant advantage. Around 4 billion videos are being watched on YouTube on daily basis and almost one-third of audience will buy a product after viewing a video promotion.
- Your company by educating visitors on its history, focus on philanthropy, strong leadership, or some other meaningful segment worth highlighting.
- How a service works to improve the lives of customers.
- A new product, service, or an otherwise big change for the company that promises to have a positive impact on customers.
Outshine the competition:
Because promotional videos allow you to get up close and personal with your visitors, you’re giving them a chance to see something that your competition hasn’t been as transparent about. When it comes time to compare the two, there’ll be no question in their minds as to which is better because they’ve seen yours in action.
How can you outshine the competition? Here are four steps that are essential for you to follow if you want to attract more customers from the competition.
- Evaluate the Competition: Step one should be self-explanatory. How can you know what to improve or form a competitive strategy if you aren’t familiar with your competition? You must do research and perform competition analysis. Visit your competitor’s store. Buy their products. Evaluate their customer service. What are their strengths and weaknesses? With this information, you can formulate your own competition strategy for offering the same customers a better deal with your business.
- Focus on Quality: What is your product? Do you manufacture or produce goods? Do you offer services? Or just sell retail items? Whatever your business, the quality you put into both the product and the presentation will get noticed by customers.
Even if you’re in retail, you can set up your store to be comfortable and easy to shop. For instance, if you operate a restaurant, design a comfortable and inviting place for customers to relax and enjoy the atmosphere. Prepare your food using not only the best ingredients and making sure it’s delicious, but use quality dining ware that complements your decor. The quality you present will certainly make an impression on your customers, especially if it is better quality than the competition.
- Valued Customer Service: Customers need to know they are valued. One sure-fire competition strategy is to step up your customer service. Customers who feel more valued at your business will return again and again. Learn to listen to customers. Exceed their expectations. Go the extra mile. Your efforts in pleasing and making customers feel valued will reap big rewards in your competition strategy.
- Smart Marketing: Marketing is another area where you can beat the competition. Not only do you need to have a focused and targeted marketing segment, but you need to learn the marketing routines of your competition. Find ways to place ads before they do in the same media. Find media outlets that reach your target customer that your competition does not utilize.
You can even trump your competition despite any of their advertising. Many small businesses say they will match or beat any price offered by competition. This is a sound competition strategy that will help you outshine others and make customers aware that you want their business.
You can beat the competition and grow your own customer base. Though these are just a few ways to get started using broad strokes, take the time to find other ways and strategies where you can outshine the competition.
Humanize your brand:
People respond to people – it’s that simple. Steer away from the robotic marketing tactics and instead focus on being relatable, interesting, and most importantly, HUMAN. Your audience not only wants to understand the “why” behind what your brand is doing, but they also want to get to know your brand itself and the people behind it.
Humanize your brand by putting a face to a name while connecting over ideas that others can believe in and easily understand.
An excellent way to ensure that your brand has an accurate voice is to assign it a particular personality and style for delivery and interaction. Imagine that your brand is one specific individual, even if multiple people are running the show. When everyone involved with your brand is on the same page, your message will be portrayed accurately, regardless of who’s doing the talking.
Start the conversation:
When your site is new or your brand unheard of, a promo video can take your visitors from feeling like they’ve entered a completely alien terrain to feeling like they’re at home, chilling on the sofa with their best friends. If done right, you can use a promo video as a conversation starter and open the lines of communication by welcoming your visitors to your site.
Give mobile users more shareable content:
Videos, in general, are an incredibly shareable content type. They’ve actually proven to be even more popular with mobile users as 92% of people who watch videos on their phones share them with others. By using a responsive video gallery plugin on your site, they’ll basically have no excuse to not share yours.
Improve your SEO: Something we know to be quite helpful in SEO. What they found was that, when video is present, users spend an average of 7 minutes and 21 seconds on those pages. Compare that to pages without video, where users spent an average of 2 minutes and 48 seconds, and that should settle any debate in your mind as to whether you should use video on your site or not.
Increase visibility in search:
The more time your visitors spend on your site, the happier search engines will be with you. That’s a fact. What’s also a fact is that search engine users tend to favor video results.