video marketing

Why Video Marketing Is Important For Small Businesses

Why Video Marketing Is Important For Small Businesses

Video marketing is no longer is just a piece of your marketing plan. At present it’s the main focusing point of your campaign efforts and social outreach. Now a days videos are dominating content of all the social media platforms.

People are flooded with content every second of every day and don’t have the time and patience to read a long article. That’s why they want to see a funny, interesting & informative video rather than to read a long article.

According to the hub spot research more than 50% consumers wants to engage with video content from different brands. Video marketing is not only the way to advertise your brand. It’s the way to entertain your consumers too. You can emotionally connect with your potential customers by video marketing.

Video Marketing

Videos are becoming the most constructive way to engage audience and drive traffic to your website. In fact, according to statistics, by 2019, 80% of internet traffic will come from video.

In digital marketing, video marketing emerging as a powerful promotional tool for businesses to promote their products and services in an exciting and engaging way.  As a small business, you can use video to tell people about your product or service. Small businesses like yours are increasingly using the power of the visual medium to attract, convert, and retain new customers and getting hugely successful results.

It’s clear that your competitors are using the video marketing strategies but you don’t then you are missing out an opportunity to engage with your consumers and potential customers.

Video Marketing Increase Brand Awareness:

Videos helps people to know your brand. They are more engaging content than any other form of the content on internet. When people watch and comment on your videos, it builds a community. People give their feedback through like, comment, share, reviews. It helps you to build a loyal following. Your brand can go viral with engaged content.

Brand awareness

Builds Trust:

Videos allow you to connect with your audience in personal manner. Visual nature of videos connects strongly than the text format articles. Trust is the most important thing when you want to increase your customers.

Build trust

When your potential customers like you then it builds their trust in your brand. Through videos people watch what you want and what connects them with you. It builds their trust on you and they confidently purchase the products or services of your brand.

Boost Social Media Engagement:

The most important thing in digital marketing world is engagement. Videos promote social media engagement. So it’s very important for your business. Your conversion will suffer if your content does not drive traffic and engagement. If you want to stand out in the crowd then you should use video content more because everyone is posting images and long text articles.

Make sure to produce relevant, educational and entertaining video content that speaks to your ideal clients. It’s sure a powerful video content will definitely increase your engagement.

Read: 6 Tactics To Increase Social Media Organic Reach

Drives Sales:

Videos also leads to sales. A study says that 75% of the people who watched explainer video of your products are about to purchase those products.


Video Can Be Easy & Inexpensive To Produce:

Videos are inexpensive to produce. You can create a pretty well professional video just using your smartphone, a mic and basic video editing. You can also take the help of professionals for a branding video.

Check out to know How To Make Free Explainer Videos

Increase Online Presence:

By making your content more engaging, video marketing can increase your online presence. Your small business can become prominent entity by using effective video marketing content. Videos encourage your viewers to click on the subscription link and visit your website. When viewers like your video content then they viral it by liking, sharing and commenting on it. It helps your business to establish strongly.

Do you want to get your video created by professionals then visit




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