The web is the great equalizer. In business specifically, it has leveled the playing field. Anyone can start a money-making online business anyone with a computer, that is. But here’s the thing: virtually no technical experience is needed. Today there are plenty of tools you can use to build an online business that makes the […]
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A brand represents the sum of people’s perception of a company’s customer service, reputation, advertising and logo. And when all of these parts of the business are working well together. Branding is a marketing strategy in which a company creates a name, symbol or design that is easily identifiable as belonging to the company. This
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When we talk about the social media reach then the first name that clicks in our mind is Facebook. But the bitter truth is that it is the first social media platform with decreased organic reach. Facebook changes its algorithms, some marketers says that’s the reason behind its declined organic reach. Facebook’s new algorithm is
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In a world where tools like Google Analytics let you track the conversion rate of each page of your website, and platforms like Facebook Ads and Google AdWords let you bid for leads and sales, it’s understandable that many marketers forget about the value of branding. Branding is the oft-ignored side of digital marketing —
Digital Marketing is the ultimate way to expand the Brand Awareness. Read More »
Search engine optimization is a practical marketing channel which brings qualified leads and customers to the business. In short, SEO is a set of rules followed by website owners to optimize their website for search engines and improving their search engine rankings. As compared to traditional forms of marketing, SEO has a better return on
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You have a business, a service, and a product to sell. The strategy defines whether you stay in the black or the red. And your Marketing Communication Strategy is a key component in this success or lack thereof. Effective Marketing Communication Strategy However, those companies make Effective Marketing Communication Strategies, differentiates themselves from the competitors, as well as
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You can easily grow your Business Online on the Internet. Online Business is any kind of business or commercial transaction that includes sharing information across the internet. Online Business is high on the peak. Most of the people surfing the Internet and they mostly prefer Internet. Your business is up and running, your website is
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Traffic is the lifeblood of any business. It all starts with traffic. Sure, conversions matter. But, if you can’t figure out a way to get those eyeballs onto your page, then conversions will be the last thing you’ll be worrying about. Now, we all know that we can pay for traffic. Sure. But, that’s not
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Marketing communications strategy is the strategy used by a company or individual to reach their target market through various types of communication. It includes your message, the medium, and the target. Your focus as a business leader is to drive sales into your company and to generate high overall profits. The marketing communication strategy is
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SEO’s primary purpose is generating organic search engine traffic that converts into sales and leads, but two of its most valuable fringe benefits include improving brand reach and improving brand image. So while branding agencies need not be experts in SEO, they will benefit by encouraging clients to sustain a strong SEO campaign, or partner
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