When we talk about the social media reach then the first name that clicks in our mind is Facebook. But the bitter truth is that it is the first social media platform with decreased organic reach. Facebook changes its algorithms, some marketers says that’s the reason behind its declined organic reach.
Facebook’s new algorithm is encouraging the content which is related to some meaningful interactions from friends, family and groups as compare to business pages.
Organic Reach is the number of people who have seen your post through unpaid distribution. Organic Reach works similarly to ranking on search engines. The tricky topic of declining organic Facebook reach has been causing headaches and lengthy debates among marketers over the past year.
In an era of declining organic reach, how can you still reach your full potential on Facebook?
Here we have the best ways to increase your posts reach.
1. Optimization Of Social Media Profiles:
If you want a notable presence at social media then you must follow some tactics and strategies that must increase your organic reach. You should have an optimized social media account that includes a brand logo, An easy to remember username, your website link.
When posting, use these same factors to decide which images you use and what keywords you include, and how you give your call-to-action.
2. Post Evergreen Content:
Your posts should have the evergreen content. you are working in a boring industry still you should create a content that influences your potential customers. Try to create a educational content with the flavor of humor.
3. Targeting Potential Customers:
This strategy vary from platform to platform, but changing the settings of your posts to target specific audience can give you a boost in organic potential. On Facebook you can target your audience by diversifying them in different categories according to their gender, relationship, status, education level, age, location, language, interests, post end date.
4. Go live!:
Live video streaming is a fun, engaging way to connect with your followers and grow your audience. It’s one of the biggest new trends on social media. Facebook Live for business can create new and unique opportunities for engagement. You should remember that the videos should be actual. People watch live videos three times greater than the previously recorded videos.
5. Interact With & Engage Your Followers:
If you properly engage with people and reply to their comments, you’re going to build a great reputation that will spread. People will look for your posts because they’ll be genuinely interested in what you’re doing.
6. Find your best time to post:
When you post content to social media platforms matters almost as much as the content itself. If you share an amazing article at 5 AM, by the time your target audience wakes up it will already be lost at the bottom of their News Feeds.
Instead, use your Facebook analytics and Instagram Insights to determine when your audience are online. You can see peak days and times for your followers on your Page Insights in the Posts section. For example, if Facebook and Instagram Insights shows that 3 PM is high tide for your followers, try posting at 2:45 to catch the wave early.