Traffic is the lifeblood of any business. It all starts with traffic. Sure, conversions matter. But, if you can’t figure out a way to get those eyeballs onto your page, then conversions will be the last thing you’ll be worrying about. Now, we all know that we can pay for traffic. Sure. But, that’s not the only way you can get those prospects to show up.
However, whether you focus on organic strategies to increase traffic to your website or paid strategies, you need to first get a lay of the land. Understanding how you can get that lucrative traffic to show up is only half the battle. Actually doing the work to get them there is a whole other ball game.
Website traffic is important because the number of visitors equals the number of opportunities you have to add new customers. The number of visitors to your website becomes the number of opportunities your business has to share its brand, to give an impression, to build relationship. The increase traffic to your website, the more opportunities you have to generate qualified leads, to nurture and help solve their problem and ultimately sell your product or service, gain a new customer or client, and continue to grow your business.
Paid ads are an obvious approach to increasing traffic. You can simply turn them on like a faucet. But, if you’re diving into Facebook ads or Google ads or YouTube ads and so on, make sure your sales funnel is air tight. Otherwise, you’re largely wasting your time and your money by sending paid traffic to your site.
This one is so self-evident, we will take a gander at it first. Paid search, internet based life publicizing and show promoting are altogether fantastic methods for pulling in guests, assembling your image and getting your website before individuals. Change your paid procedures to suit your objectives – do you simply need more activity, or would you say you are hoping to expand transformations, as well? Each paid channel has its upsides and downsides, so ponder your targets previously you go after your charge card.
If you’re hoping that more traffic to your site will also result in more sales, you’ll need to target high commercial intent keywords as part of your paid search strategies.
Start Guest Blogging:
Guest blogging is a pretty straightforward way to grow traffic to any website. As long as you’re guest blogging on a site that has considerable reach, it should generate some healthy traffic numbers for you.
Search Engine Optimization:
One of my absolute obsessions is search engine optimization (SEO). But, SEO is not for the faint of heart. It takes considerable amounts of effort. But, you can easily implement an SEO strategy alongside a paid strategy to grow your traffic over time.
Optimize Your Website for Search:
When you’re just starting out, you’ll need to focus on finding keywords that represent your niche to base your blog content and store pages on. Typically, you’ll choose to focus on one or two main keywords per webpage. You can use SEO tools like Keywords Everywhere to help you find relevant keywords.
Website Traffic with YouTube Marketing:
You can increase traffic from YouTube by creating YouTube ads, adding links to your description, adding annotation links to your video, or by getting other YouTubers to share your links on their videos. By creating a new video at least once a week, consistently and over the long haul, you’ll be able to drive more traffic back to your website. If you don’t have an audience yet, you can reach out to YouTubers with sizable audiences and ask them to become affiliates or pay their fee. This could work well in the short-term but it’s always a good idea to try to build out your own channels to lower your acquisition costs.
Website Traffic with Facebook:
While Facebook’s organic reach continues to decrease, as Facebook prioritizes posts from users’ friends and family members, that doesn’t make this platform less of a powerhouse. You can obtain website traffic from Facebook groups, Facebook Ads, Messenger, social media posts, and of course your own business page. For online store owners, you can promote products in buy and sell Facebook groups to help ensure you receive website traffic from people who are interested in buying your products. Also, by combining Facebook ads with consistently posting on your Facebook page, you’ll increase the chances of getting website traffic from various areas in Facebook. Feel free to check out the Facebook Chat app, as you can share links to product pages or blog content to potential and actual customers.
Instagram becomes a better marketing channel for online retailers because of its business friendly features and large audience size. While you can increase traffic with the link in your bio, you can also do so by having affiliates, people who market your products for a commission, add their referral link to their Instagram accounts.
You can boost website traffic by creating traffic ads. And you can even add links to Instagram Stories, posts, and photos. You can use free tools like Showcase to create Instagram galleries. So, if you add the link in your bio, it directs Instagram followers to the shoppable galleries on your website instead of a third party app. It also helps boost overall conversions since it allows people to buy the products in specific Instagram posts you create.
For most online retailers, LinkedIn often seems like the last place you’d get traffic from. And while it might not be the biggest priority, you can still get a steady stream of traffic from this source. Most online retailers use LinkedIn to share their PR news. For example, if you recently donated to a charity, want to highlight an employee from your team, or achieved a big milestone for your business, you might share an article from your website on LinkedIn. Sharing product links is uncommon, unless the product is the first of its kind. Videos tend to do really well on LinkedIn in terms of views and engagement. By adding a link to your website in a post with a video, you could increase website traffic.
Snapchat is another great avenue for social media traffic. Use Snapchat strategically to help promote whatever it is that you’re selling. But, also to document your life as the entrepreneur behind the business. Remember, these days people rarely by from brands. They buy from people they like and can relate to.
While Twitter has been cracking down on spam automation, you can still take advantage of this traffic source. If you’re still just learning how to increase website traffic, Twitter is a great platform for experimenting. You won’t need to worry about limited reach. With the help of relevant hashtags, you could reach an audience bigger than your follower count.
Building an email list for e-mail marketing can take a long time, so it’s important to start building it out on day one. With email marketing, you’ll be able to keep driving website traffic to your store as long as your customers stay subscribed. With social media sites continuously limiting your reach, email marketing is one of the only marketing channels you can have complete control over.