Social media is an essential piece of your business marketing strategy. Social platforms help you connect with your customers, increase awareness about your brand and boost your leads and sales.
With all the social media platform options, it’s hard to know where to start. Facebook, Twitter, Pinterest, LinkedIn and Instagram boast the greatest volume of users per month, but which of these popular networks is right for your business?
Here are a few platforms, which we recommend you to start you up.
Facebook: This is by far the most popular social media website, boasting more than 1.5 billion active monthly users. This platform is particularly great for a small business that is looking to advertise products or events. For companies whose target customer is under 24 years old, the most effective use of company time may be to forego Facebook altogether or to create a company page in order to to have a presence, provide important contact information, and use it strictly for their robust advertising platform, while not investing in any manpower to publish new posts regularly.
YouTube: YouTube is totally related to Displaying Created and Recorded videos in one platform. It is one of the Products of Google. YouTube is purely a Social Media Product. In this an user can create a video according to his needs whether its image or video. It is the Platform for representing the videos.
Besides being the second largest search engine, this site is also owned by Google and so when it comes to search engine optimization, their videos are more likely to appear on Google’s top search results.
Instagram: This platform helps you to eliminate clutter, highlighting your products and services in a very visual way. While it works best with products, you can still use the website to show business accomplishments such as involvement in charity, travel, parties and so on. Use the platform as a push tool to other platforms such as Twitter and Facebook.Instagram’s popularity has been growing steadily since it first debuted back in 2010. With more than 500 million active users, it’s currently the second most popular social media network in the world, behind only Facebook (unless you count YouTube), and marketers are falling more in love with the platform.
LinkedIn: LinkedIn is different from the rest of the social media outlets because it’s specifically designed for business and professionals. Users mainly go to LinkedIn to showcase their job experience and professional thoughts, making it one of the more important platforms to use for those in B2B.Twitter: Twitter is the most open social media platform, which is partly why it’s used by so many politicians, celebrities, journalists, tech types, conference goers, and experts working on fast-moving topics.
When marketing on Twitter, you need to have content that is enticing enough for people to stop and click through. People are normally scrolling through quickly so it takes more than just simple text to stop them in their tracks. Make sure when you’re constructing your tweets, you’re making people want to click through.Twitter is the only social network where brands and consumers have an even playing field and unrestricted lines of clear, concise communication.
Google+: Google+ is Google’s answer to social networking. Similar to Facebook pages, Google+ allows you to share updates, videos (linked directly to your YouTube account), be followed, and get reviewed, but with the addition of creating “circles.” Circles are segmented lists you can create of your contacts and followers to pick and choose which content they see, but more on that later.For most social media sites, the likes, shares, and other activities that the site tracks is only shared internally, Google’s crawling programs cannot access most of that info to use for indexing web pages. +1s and posts on Google plus, on the other hand, can be seen by the search engine.
Pinterest: Pinterest is an image-based, idea-driven social network. Instead of posting content for your audience to read, on Pinterest, you’re posting just a clickable picture and a short caption. This is a very popular platform for brands with a tangible product, i.e. clothing and food brands, restaurants, those in e-Commerce, etc.While some businesses may overlook Pinterest, they should first look at the data and success stories. Many brands succeeded on Pinterest when they couldn’t on other platforms.
Snapchat: Snapchat was initially focused on private, person-to-person photo sharing. Snapchat is an image processing application that has quickly grown in popularity. You can use this application to share promo codes, demo your products or even partner with influencers as a strategy to increase your brand awareness.