Logo: A logo is a graphic mark or symbol used to aid and promote public identification and recognition. It may be of an abstract design or include the text of the name it represents as in a word mark. Logo and Trademark is important for your business.
“The main purpose of a logo is to provide unique representation of the organization in the global market”. A well-designed logo expresses the vision, values and directions of the business. Creating a logo as a corporate identity involves a lot of hard work and thinking.
You’ve designed a logo to represent your business. Before sending that logo out into the world, you should consider how to protect the design, and the business behind it, through correct use of trademark law. The transition from concept to operation, from design to brand, is a crucial one.
Trademark: A trademark is denoted by the trademark symbol “TM” or by the federal registration symbol “®” if an actual registration filing has been approved by the United States Patent and Trademark Office (USPTO).
A service mark is denoted by the symbol “SM”, offers virtually the same protection as a trademark but is used instead to identify and distinguish services rather than products. When the term “trademark” or “mark” is used, it is understood to include service mark as well. Trademarks are usually synonymous with the brand name or design that is applied to a business or its products or that is used in connection with services. “The purpose of a trademark is to protect your business’s brand identity in the marketplace”.
Logo & Trademark is important for your business:
A Logo Makes a Great First Impression
Whether placed on a sign, in a newspaper or flyer, or on the internet – a picture is the first thing observed. People like to view rather than read. It is what grabs the attention of the audience and obliges them to continue reading about the proposed topic. Pictures were the primary form of language amongst humans, and visual communication continues to make the ultimate impact. Pictures trigger emotions and images that are unique to each person based on life experiences. These connections are important in a customer-company relationship because they promote feelings of loyalty, trust, and acquaintance. Expressed through logos are target audiences, a company’s mission, slogan, and name. It promotes the consumer to inquire and seek further information. “A logo is a company’s first introduction to consumers”.
A Logo is the Basis for Strong Branding Efforts
A strong logo would make your business appear more professional and will certainly help your business standout online. Logo design is only a part of a company’s overall branding.
However, companies usually begin with this step to determine company colors, tone, fonts, and overall brand feeling. When crafting your company’s new logo, guarantee that it can be the foundation of a long-term branding campaign with excellent design and forward thinking.
Logos Communicate Your Company’s Values
Branding your store or business is key to communicating to your customer what your products and services stand for.
For some, logos are simply pretty images with nice colors. However, the psychology behind logo design goes much deeper. A well-designed company logo can communicate everything from the company’s background (professional, relaxed, fun) to their mission (entertainment, efficiency, and more) with decisions that can be as simple as choosing the right colors or the angle of the font.
Your Company Logo Will Define the Brand Image
Logo is a key element in your business growth & brand image.The logo (ideogram) is the image representing an organization. Because logos are meant to represent companies’ brands or corporate identities and foster their immediate customer recognition, it is counterproductive to frequently redesign logos.
Trademarks make it easy for consumers to find you
A trademark can be almost anything in terms of design as long as it makes it easy for the consumer to identify it with a particular service or product. Aggregate cost of advertising, promotion, marketing, and sales efforts can easily reach into tens of millions or even billions of dollars, depending on the product/service.
Protected by a Trademark
Once you have successfully registered a trademark, it has a potentially infinite lifespan with the filing of renewals. “A protected trademark is an important part of your business strategy and can lead to better business deals”. A trademark helps you to reach out to anyone from customers to business partners to investors. In other words, a protected trademark can raise the value of your company.
Trademarks allow businesses to most effectively utilize the Internet
Trademarks are often the “top-of-mind” address for an Internet user seeking information about a company and its products/services. Higher traffic on a website translates into higher rankings on search engine results, bringing even more traffic. As a result of the importance of the Internet to marketing, it is crucial to obtain desirable domain names at the same time that a trademark is adopted.
Here are Some Logo Design Facts that Massively Impact on Your Business:
The creative logo design impacts on your brand and deliveries it at industry standards.
- A professional logo design can increase followers, friends and social sharing.
- Perfect logo design increase perception of brand size.
- Visually well designed logo stands out from competitors.
- An effective logo designs keep your customers happy.
- Smart symbolic element in a logo design can express everything.
- Keep industry standards higher.