The use of Digital Marketing to promote your business. Any business requires promotion for its growth. Promotion involves communicating the existence of your business to maximum number of people and also to convince them to buy your products and services.
Television, Radio and Newsprint advertisements, Hoardings, Fliers, Leaflets, Direct Marketing are some of the traditional methods of business promotion.

Build Your Website: Building a website is the first milestone in your organisation’s digital marketing journey. The whole Digital Marketing project revolves around the website. The website gives basic information about your company and its products and services and thus is your first advertisement post in the digital world. The website can also collect leads of people interested in your product or services. Hence with a website, you can potentially reach the millions of visitors who visit the internet. Internet users visiting your website become aware of your products and services and can contact you in case of any requirement. Thus you can increase your marketing reach.

Email Marketing: Basically the use of email to promote products and/or services. But a better email marketing definition is the use of email to develop relationships with potential customers and/or clients. Email marketing is one segment of internet marketing, which encompasses online marketing via websites, social media, blogs, etc. It is essentially the same as direct mail except that instead of sending mail through the postal service, messages are sent electronically via email. Emailing is an inexpensive way to advertise your company and its products and/or services compared to many other types of marketing.

Search Engine Marketing: If you want a guarantee that your website will be returned at the top of search results, you can pay the search engine for this service. So whenever the keywords are typed, your search engine will always be returned at the top of search results. The search engine typically charges for the number of times your website is clicked after being displayed in the search results. This is called the ‘Pay per click model. Of course, when two or more parties are bidding for the first spot in the search results for the same keywords, the one which is paying more per click gets the first spot; the second highest gets the second spot and so on. Search Engine Marketing (SEM) is an effective way of attracting traffic onto your website. This is an important tool in Digital Marketing for business growth. There are several SEM products available in the market. Google Ads, a Google SEM product, is the most popular. Google Ads allows advertising messages to be displayed; thus you can create a copy for your ads in Google Ads.

Social Media Marketing: Social Media Marketing refers to marketing via social media platforms such as Facebook, Twitter etc. Since these media are very powerful with a lot of traffic, social media marketing is an effective way of Digital Marketing. Social media marketing is the use of social media platforms and websites to promote a product or service. Social networking websites allow individuals, businesses and other organizations to interact with one another and build relationships and communities online. When companies join these social channels, consumers can interact with them directly. That interaction can be more personal to users than traditional methods of outbound marketing and advertising. Social media marketing then connects these consumers and audiences to businesses that share the same needs, wants, and values. Through social networking sites, companies can keep in touch with individual followers. Social networking sites also include much information about what products and services prospective clients might be interested in.

Related Topic: How Digital Marketing Can Help Grow Your Business

Facebook ads: Facebook ads can help you target people from a specific location, friends of your current fans, or even folks who “like” other pages, among other options such as age and interests. They allow a product to provide videos, photos, and longer descriptions, and testimonials as other followers can comment on the product pages for others to see. Facebook can link back to the product’s Twitter page as well as send out event reminders.

YouTube: Creating videos and posting them to YouTube can help your content get found on YouTube itself. From there, not only does Google index your content, but others can embed your video on their blogs and share it via social media.

SMS Marketing: SMS mobile marketing involves businesses sending advertising messages to customers via short messaging service on their cellphones. Using SMS, businesses can send texts to those who have opted-in to receive them. SMS mobile marketing can be effective because of the popularity of SMS and the likelihood that your message will be read by its intended target.

Content Marketing: Content is the single most important factor in the success of your website. Content marketing helps companies create sustainable brand loyalty, provides valuable information to consumers, and creates a willingness to purchase products from the company in the future. Including relevant and valuable content across your digital marketing platforms increases your chance of generating organic traffic. Use blogs, videos, info-graphics and whitepapers to draw customers to you based on search engine results.

Blogging: Offering free, original content on your site can help bring new visitors and set you apart from the competition. However, writing for other prominent blogs in your niche, is even more beneficial in generating traffic.

Pay-Per-Click: Use PPC Internet advertising to bring in traffic to your website from search engines like Google. Here’s how it works: you pay a fixed price for every click your ad gets in the search engine, and your ultimate goal of the click is to convert that user in order to see a return on investment.

Pay-per-click is calculated by dividing the advertising cost by the number of clicks generated by an advertisement. The basic formula is:

Pay-per-click ($) = Advertising cost ($) / Ads clicked (#)

Web Analytics: Web analytics has a crucial role in a Digital Marketing Effort. Since digital channels can access the digital footprints of the users, they can give a complete trail of the user in the digital world and the behavior of the customer can be analysed. This is the basic difference between traditional marketing channels and and digital marketing channels and hence the effectiveness of digital marketing grows many times over.

Web Analytics is available in the individual Digital Marketing tool level such as Google Ads or any email marketing tool and it is also available as a separate tool which integrates all digital channels and gives a unified view of the Digital Marketing Channel effectiveness. Google Analytics is a well- known Web analytics tool which comes in a free as well as premium paid version.


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