logo is a combination of Icon Based, Text & Initial Based. If you’ve got a startup or a small business you’re probably acutely aware of how graphic design plays a role in building your company. Similarly you probably know how expensive it can be to hire out graphic design projects.
Logo is a face of identity for your business. Logo of your company create value on business card, packaging & material. Your logo everywhere giving visual identity to your company.
Before you start designing a business card or picking colors for your letterhead, you need a logo. Featuring your company name, embellished with a little color and perhaps a few graphic touches here and there, your logo is the most important design element because it is the basis for all your other materials: stationery, packaging, promotional materials and signage.
your first big graphic design project is your logo and a brand guide. Before you get into the basics of picking things like color and font, make sure you know what personality you want your business to have.
- Finding your font: Typography is an important element of design. It not only communicates the name of your company, but also its personality.
- Choosing your colors: The Logo Company studied the colors of the logos of a handful of companies colors and the feelings they represent.
- A logo must be simple: A simple logo design allows for easy recognition, and allows the logo to be versatile and memorable. Effective logos feature something unexpected or unique without being overdrawn.
- A logo must be memorable: Following closely behind the principle of simplicity is that of memorability. An effective logo design should be memorable and this is achieved by having a simple yet appropriate logo.
- A logo must be enduring: An effective logo should endure the test of time. The logo should be ‘future proof’, meaning that it should still be effective in 10, 20, 50+ years.
- A logo must be versatile: An effective logo should be able to work across a variety of mediums and applications.
- A logo must be appropriate: How you position the logo should be appropriate for its intended purpose.
Do not use them while designing the logo-
- Avoid using unattractive clip art.
- Don’t make your logo overly complex.
- Make sure it looks good in this color.
Why logo is important for your business
Reveals your identity:
Your logo should do the same thing. Imprinted on your products, your business card and your website, your logo communicates ownership. It can tell the world/potential customers who you are, what type of product or service you sell, or what benefit you offer consumers.
Invites new customers to get to know you:
People are drawn to interesting design and color. The logo that marks your package or adorns your storefront should be designed to draw interest and pique the curiosity of your potential customers, prompting them to at least look, and hopefully purchase your product.
Facilitates brand loyalty:
A company will redesign their logo, perhaps to update their look or reflect some other corporate change. As a marketer, I get this. As a consumer, I hate it. When I’ve become accustomed to my favorite brands’ logo and they change it, I feel a little betrayed. Now I’ve got to retrain my brain to look for something new. Brand loyalty is huge and something every business needs to foster. A recognizable and familiar logo goes a long way toward building brand loyalty.
A logo should be easily recognizable in large- and small-print. Your logo should be simple and should not compete with other company logos. Popular logos are recognized around the world, regardless of the language of the text surrounding it.
Reflects Your Business:
One of the things that makes the Nike Swoosh so successful as a logo is that it reflects its business. The name Nike represents the Greek goddess of victory, and the swoosh reflects the speed and flight-like qualities that users might experience while wearing the shoes. Other brand logos clearly show what the company does, which helps consumers understand what you can do for them immediately.
Factors to Consider:
A logo should be distinctive enough to be easily recognized and simple enough to work across multiple media. A good logo is memorable and makes a great first impression.