Display advertising is a type of online advertising that comes in several forms, including banner ads, rich media and more. Unlike text-based ads, display advertising relies on elements such as images, audio and video to communicate an advertising message.

Digital ads can be targeted very precisely, which differentiates them from traditional media; in comparison, mediums such as print and broadcast by their nature address a much broader audience.

“Display advertising plays an important role in building your brand.”

“It lets us reach new audiences and re-engage with existing ones, making it a key part of our marketing toolkit alongside email, social media and SEO marketing.”

Most importantly, be prepared to launch, iterate and launch again. Every campaign is a learning experience, and there is often room for improvement each time.

Each time you do it awareness will grow, and potentially your customer base, employer brand and candidate pool with it.