Google Marketing Tools For Businesses
If you have not yet using digital marketing for your local business, Google is a good place to start. It is the search engine giant and have the power to promote your business to the local customers.
Consumers doing online research before purchasing any product or service. It’s prominent for the small companies to be visible on search engine results, so that majority of the consumers can connect with them.
Strong visibility on search engine results is vital for your business’ success. Google provides many tools that not only improves your search results but also monitor your company’s reputation. So Google is so much more than a search engine.
There are a lot of Google business tool that can do wonders in your online marketing strategy.
Some Google Marketing tools for small business growth:
Google My Business:
The first step local business should take is to claim their Google my business listing. By claiming Google my business listing you can be featured on Google search results as well as Google Maps. By Claiming your listing you can include business information, such as name, address and phone number, hours of operation, website address, and other required content. It helps you to stand out from your customers.
You can also attract the new customers by posting new updates and special offers, products and through reviews response.
You can give a jumpstart for your organic efforts by Google Ads. You can target your customers in accordance with what they search on Google.
You must try this tool for your business success. You create ads that target specific keywords related to your business and these ads appear in the Google search results when people search for the related keywords. You only pay if visitors actually click on your ad.
Google Analytics is the most widely-used analytics platform on the internet. It can measure your success. Once you know who is coming to your site and what they’re looking for, you can write more highly targeted ads and strengthen your marketing initiatives.
The data it presents will allow you to gain a more comprehensive understanding of your visitors and tailor their experience to better achieve your marketing goals. It would also be helpful to learn about your visitors’ interests and demographics.
Google Keyword Planner:
Keyword research is a critical part of a SEM campaign. It is an easy way to find keywords meaningful to your business. This tool enables you to test-drive keyword ideas using any combination of keywords, a URL and categories. You can compare statistics for your keywords with one or more match types at the same time.
People trust recommendations from others like themselves, so keeping track of what they say about your business is absolutely necessary. This Google marketing tool helps you stay on top of reviews and comments, and provide real-time responses to your customers.
Google Trends can be a good tool for SEO keyword research and content creation. It shows how often people search for a particular term relative to the total search volume across various regions of the world. Use it for content idea discovery and, in concert with Keyword Planner, keyword research.
Youtube is Google product. We can not ignore it as a good marketing tool. We can consider the fact that YouTube’s more than 1 billion users watch hundreds of millions of hours on YouTube and generate billions of views every day. So for an effective marketing strategy you should create your Youtube channel.