Gone are the days of depending on walk-ins and word of mouth to move your business to the next level. In this new digital generation, where all the information you could want is at your deck, people are searching online before spending the money on a consultation fee. Even lawyers who offer free consultations have their work break down for them to capture the market before their competitor.
Similiar to most industries, the marketing scenerio has moved to the internet – and you will too if you want to secure your clients. Traditional marketing prioritized grabbing the audience’s attention to set them apart from the rest. In an age where reviews, testimonials, and hundreds of options for any business are just clicks away, you will have to prove your importance to the customer first. Not just grab their attention.
When people are look for legal consultant, they can usually follow two paths.
- Going directly to the lawyer. In which case you need to be well known and present yourself as the best option.
- By researching online independently.
By making a robust digital marketing plan that incorporates the law firm marketing strategies for your future success.
As you know trust is important to the success in your law industry. Let’s have a look at five marketing strategies that can help your law firm reach new clients:
1. Optimize your website:
An optimized website needs to be more than a homepage, about page and contact us page. It should be a tool that converts visitors into customers. When designing the layout for your website, the first thing to ask yourself is: What are my target customers looking for in a law firm? Your website should have clear branding and messaging, fast loading and easy navigation. It should be mobile friendly.
2. SEO for Lawyers:
According to a Google Consumer Survey, 96% of people will brood to a search engine when searching for legal advice. Being amongst the first few results can do wonders for your business. And that is where SEO comes into play. If you are unfamiliar with SEO, it stands for Search Engine Optimization. SEO is the process of optimizing your website to achieve higher rankings on a Search Engine Results Page (SERP). This translates to higher visibility in the unpaid results section of Google and increased organic traffic to your business’s website.
Users will judge your law firm in about 0.5 seconds once the website loads. Yes as a matter of fact, studies have shown that 75% of users stated that the law firm’s website is the number one factor they consider when deciding whether the firm is credible or not.
3. Local SEO :
Local SEO is a branch of law firm marketing strategies that will help drive conversions in your business’s area of operation. Actionable people who are ready to find their next lawyer will be the sole focus of local SEO.
The goal is to tie your location to your business to solidify yourself as a local authority. On your website you should include information such as your areas of operation, your address, and possibly even a map to your firm. The objective is to tie your location to your business to solidify yourself as a local authority. On your website you should include information such as your areas of operation, your address, and possibly even a map to your firm.
4. Power of Social Media:
One of the biggest difficulties that law firms face is upholding brand image amongst a saturated field. Platforms such as Facebook, LinkedIn, and Instagram help by creating social proof. These social media marketing platforms are also the largest ecosystems of social messaging and the largest platforms for advertising. By being active on social media and being within arms reach of messaging, you instill confidence in the client and seem more personable to approach. In this day and age, people are opting for the instant message over picking up the phone and having to commit to a consultation. Social media serves a major purpose and that is to increase visibility.
5. Showcase your expertise:
To position yourself as an expert, answer frequently asked questions and share information on relevant topics related to your geographical area and practice areas. In other words provide all the information online to your potentiel clients what they want.